Module 3: Ci-Customer Intelligence


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Customer Intelligence is having a broad understanding and knowledge of the environment and market you are operating in, and a better understanding of your customer, the focus point of your purpose and the outcomes you are trying to achieve. The objective of developing Customer Intelligence is to understand how you can have impact as a leader on your organisation’s outcomes.

Ci-Customer Intelligence: Introduction

Ci-Customer Intelligence: Introduction

What is Customer Intelligence, and why is it important? Find out in this introductory lesson.

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